Facebook Activists?

Here's a little blurb from one of my professors...

Yeah, the Facebook conundrum! Clicking like (or forwarding a message) feels like doing something, so the brain sends a signal of satisfaction and 'mission accomplished' and nothing more is done. Far too many people allow that lizard part of their brain to overrule their common sense and just walk away at that point.
The conundrum is that raising awareness of issues is necessary but woefully insufficient as an end product. Outreach is critical, and it has to take place in a space where people actually pay attention like Facebook, but the social media structure offers no means of producing anything consequential from this awareness. (not to mention the constant stream of new info that displaces attention to the old --- Wooo! New shiny thing posted by my BFF! omg! etc.)
Moving people to step away from the old Facebooking-machine and actually DO something about this awareness is incredibly difficult, and things generally break down there. If anyone has a better way to do this, sign me up!

Isn't that the truth? It's so easy to simply click "like" and think we've become activists. We shared a video on Facebook, so we're raising awareness.


It's easy to believe this. But simply posting something on Facebook isn't enough. Get involved. Educate yourself; be ready to talk about human trafficking. Get out, print fliers, post them. Buy shirts. Raise money.


DO something.